How are you approaching marketing your business?

Submitted by paul@paulcopcutt.com on Thu, 11/12/2020 - 22:44

The changes over the last few months have left many looking at how they market. Put your answer in the comments and tell us what you have been doing or share a success example.

Have you;

A. Kept marketing the same way and not stopped

B. Changed the way you market

C. Stopped marketing and not started again.

D. Other (please comment)

- March 16, 2021

I've seen some interesting stuff lately about "re-analyzing" your market. Things are NOT the same, so you can't take things for granted. Little tweaks may be required but if you don't know what the attitudes of people are now, then how can you make changes?

- March 16, 2021

The changes over the last few months have left many looking at how they market. Put your answer in the comments and tell us what you have been doing or share a success example.

Have you;

A. Kept marketing the same way and not stopped

B. Changed the way you market

C. Stopped marketing and not started again.

D. Other (please comment)

- March 16, 2021

I still have so much to do... Baby steps! Number one is getting a virtual assistant to delegate some tasks. Invest in some equipment and have an overarching marketing plan.

- May 19, 2021

Please print this next sentence in size 36 font and post it somewhere near your computer or wherever you work daily so it is constantly front and center in your mind when thinking about marketing: “Marketing is about what people buy, NOT what you sell.” Whether you’re the owner of the company or one salesperson on a staff of hundreds, understanding what the customer is buying is of tremendous importance. And one of the reasons it’s key is so you can figure out who your competitors are. For example, Rolex is not competing with Timex. Rolex is a status symbol that, by the way, tells the time. They compete with Mercedes-Benz. You’re not going to sell someone a Rolex if he’s just looking for a watch. I had breakfast once with a sales lady who sold more pools than the other 4 sales rep combined. How did she do it? Well while the 4 guys sold pools, she sold lifestyle. She remarked that no one wants to spend $25,000 to buy a hole in the backyard filled with water. But they will invest that easily to acquire a lifestyle where you have family and friends gatherings, parties, celebrations, etc. So before going to sleep tonight, ask yourself this question regarding your products and services...and let the night bring counsel: WHAT AM I REALLY SELLING?

- July 28, 2021

Hi Paul and co.,
As I am at the beginning of my real estate journey, and frequently seek out others' services. Perhaps my experience can provide perspective on how an investor may discover the services they purchase.

TLDR: To reach me, add value, make yourself available, build relationships and consider the benefits of podcast appearances.

Specifics:
- I hired a coach who generously reached out to share his experience with me by phone after I reached out to him for a referral on a company he had worked with. Another investor had put us in touch.
- I discovered a real estate company I will likely hire via a podcast interview with investors I respect and trust.
- I purchased a beginner real estate investment course after getting tremendous value from dozens of hours of free content on the same person's podcast.

All the best!