Monthly Meeting – From Residential to Commercial, Storage Units and Branding & Marketing Your REI Business

January 16th, 2019 – 7 pm to 10 pm (doors open at 6.30 pm)

The REITE Club next monthly meeting promises to kick off your year with plenty of training, information and strategies to help you grow and succeed. Will also include our regular spots,  checking in on what has happened in the market and how it might affect you and your business in “News You Can Use” and the chance to share your deals or requests for help in “Upfront and Personal” 

The Ups, Downs and Successes of Mathew Frederick: How to Transition From Residential to Commercial and Beyond

One of the challenges as your real estate investing career develops is being able to make the switch from one form of investing to another successfully.

With nearly 30 years of experience in real estate, there is not a strategy that Mathew Frederick of has not executed; in fact, it is believed he may be the only Canadian to have done so!  Everything from starting in residential income property then expanded to buy-fix-sell, lease option, commercial buildings and new development.  Mathew has led on renovating properties over 28 years which includes partnering with a developer over the past 6 years to build houses and low-rise condo buildings.

He now focuses on managing the assets of commercial portfolios including plazas and multi-family buildings plus coaching investors in business and real estate acquisition.

His application of these strategies is more than just simple engagement – it’s about performing each strategy 4 or 5 times and wrangling out most kinks… the kind of kinks you only discover during application.

Mat’s mindset is one of always learning, with making money being the by-product. This has resulted in his being able to develop alternative and creative approaches, including:

  • Chattel down payments (buying cars & boats from US-DEA auction & using as down payment on US houses)
  • Sandwich Lease Options
  • Raising $32,000,000
  • Building 240 houses in 4 sub-divisions
  • Purchasing and developing property in Belize (Central America)
  • Joint venture multi-residential and commercial properties

With success can also come failure and in his presentation Mat will be showing how you can step up to commercial investing from residential. He will share lessons learned from his own journey that began with 13 houses and then continued with the transition to commercial and then on to development. Mat will cover how you could potentially be:

  • Breaching the WALL when credit is maxed after the first 3 purchases
  • Finding property at a discount (residential & commercial) pre-MLS
  • Finding and convincing people to joint venture on commercial desks providing 100% funding for 50% ownership

Plus he will be talking about the next great investment, self-storage, and his plans to build a 4th generation self-storage building in Burlington (self-storage, office space, boardrooms & café combined).

Be a Winner in the REI Marketing Game: Branding and Marketing with Paul Copcutt

Think you don’t need to market yourself in the world of real estate investing? Think again!

A business card and logo are not where marketing ends and they certainly are not what your brand is. Equally, social media is a tool to communicate your brand but you need to be sure that your message is a clear one for anyone to take notice in today’s noisy world.

Your personal brand is what sets you apart from the competition and tells prospective clients and partners why they should choose you over anyone else. But it is up to you to own the definition of who you are and personal branding enables you to do that.

In this session with Paul, learn:

  • What your personal brand is, why it matters to you, and most importantly why it matters to others
  • Three winning marketing ideas to attract joint venture partners and potential investors
  • The one thing you should never do on social media (well almost never)

One of the first personal brand experts in North America over a decade ago, Paul Copcutt is a regular workshop facilitator and speaker for organizations including Royal Bank Mortgages, TD Bank, Scotiabank, Royal Le Page, and CIBC and is an invited speaker at Professional Associations and Major Conferences. Through actionable, creative ideas and practical revenue strategies he helps busy professionals boost their visibility, earn more income with less effort and have fun!

A regular media resource, Paul’s perspectives and client personal brand actions have been featured in Forbes, Elle, Money, Reuters and The Wall Street Journal as well as online and all major Canadian newspapers including the Globe & Mail and Financial Post.

His own corporate career started in banking and ended in biotech, two subjects he failed at school.

PLEASE NOTE – A new Cancellation policy and the cash at the door pricing will be introduced for the February meeting onwards. More details to follow. 

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